Overview

Brought to you by YData

Dataset statistics

Number of variables	47
Number of observations	36992
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	5.0 MiB
Average record size in memory	143.0 B

Variable types

Numeric	13
Categorical	5
Boolean	29

Alerts

`activity_segment` is highly overall correlated with `avg_time_spent`	High correlation
`age` is highly overall correlated with `cluster`	High correlation
`avg_time_spent` is highly overall correlated with `activity_segment` and 2 other fields	High correlation
`avg_transaction_value` is highly overall correlated with `journey_stage` and 2 other fields	High correlation
`churn_risk_score` is highly overall correlated with `membership_category_No Membership` and 1 other fields	High correlation
`cluster` is highly overall correlated with `age` and 2 other fields	High correlation
`days_since_joining` is highly overall correlated with `joining_year`	High correlation
`internet_option_Mobile_Data` is highly overall correlated with `internet_option_Wi-Fi`	High correlation
`internet_option_Wi-Fi` is highly overall correlated with `internet_option_Mobile_Data`	High correlation
`joined_through_referral_No` is highly overall correlated with `joined_through_referral_Yes`	High correlation
`joined_through_referral_Yes` is highly overall correlated with `joined_through_referral_No`	High correlation
`joining_year` is highly overall correlated with `days_since_joining`	High correlation
`journey_stage` is highly overall correlated with `avg_transaction_value` and 1 other fields	High correlation
`medium_of_operation_Desktop` is highly overall correlated with `medium_of_operation_Smartphone`	High correlation
`medium_of_operation_Smartphone` is highly overall correlated with `medium_of_operation_Desktop`	High correlation
`membership_category_No Membership` is highly overall correlated with `churn_risk_score`	High correlation
`offer_application_preference_Yes` is highly overall correlated with `used_special_discount_Yes`	High correlation
`points_in_wallet` is highly overall correlated with `churn_risk_score`	High correlation
`preferred_offer_types_Gift Vouchers/Coupons` is highly overall correlated with `preferred_offer_types_Without Offers`	High correlation
`preferred_offer_types_Without Offers` is highly overall correlated with `preferred_offer_types_Gift Vouchers/Coupons`	High correlation
`spend_time_ratio` is highly overall correlated with `avg_time_spent` and 2 other fields	High correlation
`used_special_discount_Yes` is highly overall correlated with `offer_application_preference_Yes`	High correlation
`value_segment` is highly overall correlated with `avg_transaction_value` and 1 other fields	High correlation
`gender_Unknown` is highly imbalanced (98.3%)	Imbalance
`medium_of_operation_Both` is highly imbalanced (52.2%)	Imbalance
`feedback_Products always in Stock` is highly imbalanced (77.0%)	Imbalance
`feedback_Quality Customer Care` is highly imbalanced (77.3%)	Imbalance
`feedback_Reasonable Price` is highly imbalanced (76.6%)	Imbalance
`feedback_User Friendly Website` is highly imbalanced (76.9%)	Imbalance
`value_segment` is uniformly distributed	Uniform
`activity_segment` is uniformly distributed	Uniform
`spend_time_ratio` has unique values	Unique
`last_visit_time_hour` has 1512 (4.1%) zeros	Zeros
`last_visit_time_minutes` has 645 (1.7%) zeros	Zeros
`last_visit_time_seconds` has 630 (1.7%) zeros	Zeros

Reproduction

Analysis started	2025-03-09 22:06:38.157243
Analysis finished	2025-03-09 22:07:06.035434
Duration	27.88 seconds
Software version	ydata-profiling vv4.12.2
Download configuration	config.json

age
Real number (ℝ)

High correlation

Distinct	55
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	37.118161

Minimum	10
Maximum	64
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	10
5-th percentile	12
Q1	23
median	37
Q3	51
95-th percentile	62
Maximum	64
Range	54
Interquartile range (IQR)	28

Descriptive statistics

Standard deviation	15.867412
Coefficient of variation (CV)	0.4274838
Kurtosis	-1.1987327
Mean	37.118161
Median Absolute Deviation (MAD)	14
Skewness	-0.0073193193
Sum	1373075
Variance	251.77477
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
33	720	1.9%
42	716	1.9%
16	716	1.9%
38	714	1.9%
30	711	1.9%
61	709	1.9%
60	704	1.9%
57	704	1.9%
41	699	1.9%
59	696	1.9%
Other values (45)	29903	80.8%

Value	Count	Frequency (%)
10	670	1.8%
11	654	1.8%
12	661	1.8%
13	654	1.8%
14	670	1.8%
15	649	1.8%
16	716	1.9%
17	683	1.8%
18	629	1.7%
19	660	1.8%

Value	Count	Frequency (%)
64	672	1.8%
63	656	1.8%
62	677	1.8%
61	709	1.9%
60	704	1.9%
59	696	1.9%
58	678	1.8%
57	704	1.9%
56	682	1.8%
55	695	1.9%

days_since_last_login
Real number (ℝ)

Distinct	27
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	-41.915576

Minimum	-999
Maximum	26
Zeros	0
Zeros (%)	0.0%
Negative	1999
Negative (%)	5.4%
Memory size	289.1 KiB

Quantile statistics

Minimum	-999
5-th percentile	-999
Q1	8
median	12
Q3	16
95-th percentile	22
Maximum	26
Range	1025
Interquartile range (IQR)	8

Descriptive statistics

Standard deviation	228.8199
Coefficient of variation (CV)	-5.4590661
Kurtosis	13.545985
Mean	-41.915576
Median Absolute Deviation (MAD)	4
Skewness	-3.9413558
Sum	-1550541
Variance	52358.547
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=27)

Value	Count	Frequency (%)
12	2380	6.4%
13	2373	6.4%
14	2307	6.2%
15	2278	6.2%
11	2262	6.1%
10	2091	5.7%
16	2068	5.6%
-999	1999	5.4%
9	1863	5.0%
17	1747	4.7%
Other values (17)	15624	42.2%

Value	Count	Frequency (%)
-999	1999	5.4%
1	328	0.9%
2	613	1.7%
3	852	2.3%
4	998	2.7%
5	1234	3.3%
6	1257	3.4%
7	1442	3.9%
8	1571	4.2%
9	1863	5.0%

Value	Count	Frequency (%)
26	82	0.2%
25	203	0.5%
24	471	1.3%
23	727	2.0%
22	895	2.4%
21	1015	2.7%
20	1184	3.2%
19	1308	3.5%
18	1444	3.9%
17	1747	4.7%

avg_time_spent
Real number (ℝ)

High correlation

Distinct	25961
Distinct (%)	70.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	243.47233

Minimum	-2814.1091
Maximum	3235.5785
Zeros	0
Zeros (%)	0.0%
Negative	1719
Negative (%)	4.6%
Memory size	289.1 KiB

Quantile statistics

Minimum	-2814.1091
5-th percentile	30.15
Q1	60.1025
median	161.765
Q3	356.515
95-th percentile	1031.0767
Maximum	3235.5785
Range	6049.6876
Interquartile range (IQR)	296.4125

Descriptive statistics

Standard deviation	398.28915
Coefficient of variation (CV)	1.6358703
Kurtosis	5.0039153
Mean	243.47233
Median Absolute Deviation (MAD)	122.88
Skewness	0.53962402
Sum	9006528.6
Variance	158634.25
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
34.1	21	0.1%
34.71	20	0.1%
33.68	20	0.1%
34.33	19	0.1%
33.28	18	< 0.1%
33.71	18	< 0.1%
31.49	18	< 0.1%
30.56	18	< 0.1%
32.91	18	< 0.1%
33.94	17	< 0.1%
Other values (25951)	36805	99.5%

Value	Count	Frequency (%)
-2814.10911	1	< 0.1%
-2281.236526	1	< 0.1%
-2096.580681	1	< 0.1%
-2093.121606	1	< 0.1%
-2034.80188	1	< 0.1%
-2012.267374	1	< 0.1%
-1960.479169	1	< 0.1%
-1941.035419	1	< 0.1%
-1918.486339	1	< 0.1%
-1913.405154	1	< 0.1%

Value	Count	Frequency (%)
3235.578521	1	< 0.1%
3040.41	1	< 0.1%
2899.66	1	< 0.1%
2861.23	1	< 0.1%
2770.56	1	< 0.1%
2766.75	1	< 0.1%
2747.89134	1	< 0.1%
2732.7	1	< 0.1%
2722.077794	1	< 0.1%
2705.756608	1	< 0.1%

avg_transaction_value
Real number (ℝ)

High correlation

Distinct	36894
Distinct (%)	99.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29271.194

Minimum	800.46
Maximum	99914.05
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	800.46
5-th percentile	3468.9665
Q1	14177.54
median	27554.485
Q3	40855.11
95-th percentile	67338.889
Maximum	99914.05
Range	99113.59
Interquartile range (IQR)	26677.57

Descriptive statistics

Standard deviation	19444.806
Coefficient of variation (CV)	0.66429836
Kurtosis	1.428287
Mean	29271.194
Median Absolute Deviation (MAD)	13336.775
Skewness	1.0110272
Sum	1.0828 × 10⁹
Variance	3.7810049 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
30761.37	2	< 0.1%
44663.95	2	< 0.1%
8876.96	2	< 0.1%
28492.9	2	< 0.1%
37388.33	2	< 0.1%
48254.83	2	< 0.1%
16863.84	2	< 0.1%
9581.32	2	< 0.1%
46738.29	2	< 0.1%
21407.75	2	< 0.1%
Other values (36884)	36972	99.9%

Value	Count	Frequency (%)
800.46	1	< 0.1%
804.34	1	< 0.1%
806.22	1	< 0.1%
806.71	1	< 0.1%
813.82	1	< 0.1%
815.22	1	< 0.1%
821.83	1	< 0.1%
822.7	1	< 0.1%
823.49	1	< 0.1%
823.68	1	< 0.1%

Value	Count	Frequency (%)
99914.05	1	< 0.1%
99861.47	1	< 0.1%
99858.02	1	< 0.1%
99819.19	1	< 0.1%
99810.83	1	< 0.1%
99805.52	1	< 0.1%
99803.53	1	< 0.1%
99795.75	1	< 0.1%
99742.63	1	< 0.1%
99730.17	1	< 0.1%

points_in_wallet
Real number (ℝ)

High correlation

Distinct	23700
Distinct (%)	64.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	686.8822

Minimum	-760.66124
Maximum	2069.0698
Zeros	0
Zeros (%)	0.0%
Negative	136
Negative (%)	0.4%
Memory size	289.1 KiB

Quantile statistics

Minimum	-760.66124
5-th percentile	351.82615
Q1	624.35
median	686.8822
Q3	757.0025
95-th percentile	1028.8753
Maximum	2069.0698
Range	2829.731
Interquartile range (IQR)	132.6525

Descriptive statistics

Standard deviation	184.81168
Coefficient of variation (CV)	0.26905877
Kurtosis	5.1876557
Mean	686.8822
Median Absolute Deviation (MAD)	66.652199
Skewness	-0.08432911
Sum	25409146
Variance	34155.358
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
686.8821987	3443	9.3%
705.07	9	< 0.1%
780.92	8	< 0.1%
710.69	7	< 0.1%
760.54	7	< 0.1%
771.75	7	< 0.1%
767.36	6	< 0.1%
708.69	6	< 0.1%
711.75	6	< 0.1%
703.88	6	< 0.1%
Other values (23690)	33487	90.5%

Value	Count	Frequency (%)
-760.6612363	1	< 0.1%
-549.3574977	1	< 0.1%
-506.2567158	1	< 0.1%
-483.8564006	1	< 0.1%
-471.577009	1	< 0.1%
-469.0203988	1	< 0.1%
-445.2884572	1	< 0.1%
-424.6705248	1	< 0.1%
-412.4416878	1	< 0.1%
-405.2670355	1	< 0.1%

Value	Count	Frequency (%)
2069.069761	1	< 0.1%
1816.933696	1	< 0.1%
1780.720173	1	< 0.1%
1763.351594	1	< 0.1%
1759.002532	1	< 0.1%
1755.455512	1	< 0.1%
1755.094693	1	< 0.1%
1751.304195	1	< 0.1%
1750.611562	1	< 0.1%
1736.332594	1	< 0.1%

churn_risk_score
Real number (ℝ)

High correlation

Distinct	6
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3.4633975

Minimum	-1
Maximum	5
Zeros	0
Zeros (%)	0.0%
Negative	1163
Negative (%)	3.1%
Memory size	289.1 KiB

Quantile statistics

Minimum	-1
5-th percentile	1
Q1	3
median	4
Q3	5
95-th percentile	5
Maximum	5
Range	6
Interquartile range (IQR)	2

Descriptive statistics

Standard deviation	1.4096609
Coefficient of variation (CV)	0.40701679
Kurtosis	1.299243
Mean	3.4633975
Median Absolute Deviation (MAD)	1
Skewness	-1.1143052
Sum	128118
Variance	1.9871439
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=6)

Value	Count	Frequency (%)
3	10424	28.2%
4	10185	27.5%
5	9827	26.6%
2	2741	7.4%
1	2652	7.2%
-1	1163	3.1%

Value	Count	Frequency (%)
-1	1163	3.1%
1	2652	7.2%
2	2741	7.4%
3	10424	28.2%
4	10185	27.5%
5	9827	26.6%

Value	Count	Frequency (%)
5	9827	26.6%
4	10185	27.5%
3	10424	28.2%
2	2741	7.4%
1	2652	7.2%
-1	1163	3.1%

joining_day
Real number (ℝ)

Distinct	31
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	15.687122

Minimum	1
Maximum	31
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	144.6 KiB

Quantile statistics

Minimum	1
5-th percentile	2
Q1	8
median	16
Q3	23
95-th percentile	29
Maximum	31
Range	30
Interquartile range (IQR)	15

Descriptive statistics

Standard deviation	8.797726
Coefficient of variation (CV)	0.56082475
Kurtosis	-1.1982075
Mean	15.687122
Median Absolute Deviation (MAD)	8
Skewness	0.013858918
Sum	580298
Variance	77.399982
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=31)

Value	Count	Frequency (%)
5	1285	3.5%
7	1263	3.4%
8	1259	3.4%
24	1247	3.4%
12	1245	3.4%
27	1243	3.4%
19	1236	3.3%
2	1233	3.3%
17	1232	3.3%
13	1231	3.3%
Other values (21)	24518	66.3%

Value	Count	Frequency (%)
1	1185	3.2%
2	1233	3.3%
3	1230	3.3%
4	1189	3.2%
5	1285	3.5%
6	1219	3.3%
7	1263	3.4%
8	1259	3.4%
9	1195	3.2%
10	1149	3.1%

Value	Count	Frequency (%)
31	690	1.9%
30	1113	3.0%
29	1125	3.0%
28	1203	3.3%
27	1243	3.4%
26	1182	3.2%
25	1183	3.2%
24	1247	3.4%
23	1227	3.3%
22	1226	3.3%

joining_month
Real number (ℝ)

Distinct	12
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	6.5334397

Minimum	1
Maximum	12
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	144.6 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	4
median	7
Q3	10
95-th percentile	12
Maximum	12
Range	11
Interquartile range (IQR)	6

Descriptive statistics

Standard deviation	3.4501303
Coefficient of variation (CV)	0.52807257
Kurtosis	-1.2037093
Mean	6.5334397
Median Absolute Deviation (MAD)	3
Skewness	-0.01362175
Sum	241685
Variance	11.903399
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
12	3194	8.6%
7	3186	8.6%
1	3158	8.5%
8	3147	8.5%
10	3095	8.4%
4	3079	8.3%
6	3076	8.3%
3	3068	8.3%
5	3061	8.3%
9	3061	8.3%
Other values (2)	5867	15.9%

Value	Count	Frequency (%)
1	3158	8.5%
2	2844	7.7%
3	3068	8.3%
4	3079	8.3%
5	3061	8.3%
6	3076	8.3%
7	3186	8.6%
8	3147	8.5%
9	3061	8.3%
10	3095	8.4%

Value	Count	Frequency (%)
12	3194	8.6%
11	3023	8.2%
10	3095	8.4%
9	3061	8.3%
8	3147	8.5%
7	3186	8.6%
6	3076	8.3%
5	3061	8.3%
4	3079	8.3%
3	3068	8.3%

joining_year
Categorical

High correlation

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	289.1 KiB

2017	12540
2015	12297
2016	12155

Length

Max length	4
Median length	4
Mean length	4
Min length	4

Characters and Unicode

Total characters	147968
Distinct characters	6
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	2017
2nd row	2017
3rd row	2016
4th row	2016
5th row	2017

Common Values

Value	Count	Frequency (%)
2017	12540	33.9%
2015	12297	33.2%
2016	12155	32.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
2017	12540	33.9%
2015	12297	33.2%
2016	12155	32.9%

Most occurring characters

Value	Count	Frequency (%)
2	36992	25.0%
0	36992	25.0%
1	36992	25.0%
7	12540	8.5%
5	12297	8.3%
6	12155	8.2%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	147968	100.0%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
2	36992	25.0%
0	36992	25.0%
1	36992	25.0%
7	12540	8.5%
5	12297	8.3%
6	12155	8.2%

Most occurring scripts

Value	Count	Frequency (%)
Common	147968	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
2	36992	25.0%
0	36992	25.0%
1	36992	25.0%
7	12540	8.5%
5	12297	8.3%
6	12155	8.2%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	147968	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
2	36992	25.0%
0	36992	25.0%
1	36992	25.0%
7	12540	8.5%
5	12297	8.3%
6	12155	8.2%

last_visit_time_hour
Real number (ℝ)

Zeros

Distinct	24
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	11.537711

Minimum	0
Maximum	23
Zeros	1512
Zeros (%)	4.1%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	6
median	12
Q3	18
95-th percentile	22
Maximum	23
Range	23
Interquartile range (IQR)	12

Descriptive statistics

Standard deviation	6.9215733
Coefficient of variation (CV)	0.59990872
Kurtosis	-1.202568
Mean	11.537711
Median Absolute Deviation (MAD)	6
Skewness	-0.0076141329
Sum	426803
Variance	47.908177
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=24)

Value	Count	Frequency (%)
11	1603	4.3%
13	1585	4.3%
17	1582	4.3%
2	1569	4.2%
22	1566	4.2%
16	1565	4.2%
20	1562	4.2%
8	1561	4.2%
21	1559	4.2%
1	1559	4.2%
Other values (14)	21281	57.5%

Value	Count	Frequency (%)
0	1512	4.1%
1	1559	4.2%
2	1569	4.2%
3	1478	4.0%
4	1547	4.2%
5	1499	4.1%
6	1533	4.1%
7	1516	4.1%
8	1561	4.2%
9	1528	4.1%

Value	Count	Frequency (%)
23	1544	4.2%
22	1566	4.2%
21	1559	4.2%
20	1562	4.2%
19	1533	4.1%
18	1504	4.1%
17	1582	4.3%
16	1565	4.2%
15	1547	4.2%
14	1508	4.1%

last_visit_time_minutes
Real number (ℝ)

Zeros

Distinct	60
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29.634353

Minimum	0
Maximum	59
Zeros	645
Zeros (%)	1.7%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	15
median	30
Q3	45
95-th percentile	57
Maximum	59
Range	59
Interquartile range (IQR)	30

Descriptive statistics

Standard deviation	17.300883
Coefficient of variation (CV)	0.58381172
Kurtosis	-1.1956266
Mean	29.634353
Median Absolute Deviation (MAD)	15
Skewness	-0.008682063
Sum	1096234
Variance	299.32054
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
24	667	1.8%
34	667	1.8%
41	663	1.8%
28	658	1.8%
17	657	1.8%
50	655	1.8%
52	653	1.8%
30	651	1.8%
58	648	1.8%
46	647	1.7%
Other values (50)	30426	82.3%

Value	Count	Frequency (%)
0	645	1.7%
1	584	1.6%
2	626	1.7%
3	621	1.7%
4	578	1.6%
5	571	1.5%
6	629	1.7%
7	606	1.6%
8	577	1.6%
9	614	1.7%

Value	Count	Frequency (%)
59	604	1.6%
58	648	1.8%
57	625	1.7%
56	622	1.7%
55	632	1.7%
54	588	1.6%
53	630	1.7%
52	653	1.8%
51	600	1.6%
50	655	1.8%

last_visit_time_seconds
Real number (ℝ)

Zeros

Distinct	60
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29.575205

Minimum	0
Maximum	59
Zeros	630
Zeros (%)	1.7%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	14
median	30
Q3	45
95-th percentile	57
Maximum	59
Range	59
Interquartile range (IQR)	31

Descriptive statistics

Standard deviation	17.415587
Coefficient of variation (CV)	0.58885768
Kurtosis	-1.2113213
Mean	29.575205
Median Absolute Deviation (MAD)	15
Skewness	-0.0099451035
Sum	1094046
Variance	303.30266
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
36	673	1.8%
32	671	1.8%
4	659	1.8%
49	654	1.8%
50	652	1.8%
47	650	1.8%
2	649	1.8%
51	647	1.7%
10	640	1.7%
27	639	1.7%
Other values (50)	30458	82.3%

Value	Count	Frequency (%)
0	630	1.7%
1	625	1.7%
2	649	1.8%
3	624	1.7%
4	659	1.8%
5	622	1.7%
6	576	1.6%
7	621	1.7%
8	629	1.7%
9	634	1.7%

Value	Count	Frequency (%)
59	637	1.7%
58	627	1.7%
57	614	1.7%
56	631	1.7%
55	626	1.7%
54	624	1.7%
53	610	1.6%
52	622	1.7%
51	647	1.7%
50	652	1.8%

days_since_joining
Real number (ℝ)

High correlation

Distinct	1096
Distinct (%)	3.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3170.7931

Minimum	2626
Maximum	3721
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	289.1 KiB

Quantile statistics

Minimum	2626
5-th percentile	2679
Q1	2895
median	3170
Q3	3448
95-th percentile	3667
Maximum	3721
Range	1095
Interquartile range (IQR)	553

Descriptive statistics

Standard deviation	317.86093
Coefficient of variation (CV)	0.10024651
Kurtosis	-1.2123434
Mean	3170.7931
Median Absolute Deviation (MAD)	277
Skewness	0.0096559877
Sum	1.1729398 × 10⁸
Variance	101035.57
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
3569	55	0.1%
3537	51	0.1%
3550	50	0.1%
3141	49	0.1%
3545	49	0.1%
2690	48	0.1%
2913	48	0.1%
2935	48	0.1%
3565	47	0.1%
3258	47	0.1%
Other values (1086)	36500	98.7%

Value	Count	Frequency (%)
2626	41	0.1%
2627	31	0.1%
2628	37	0.1%
2629	25	0.1%
2630	33	0.1%
2631	24	0.1%
2632	39	0.1%
2633	43	0.1%
2634	26	0.1%
2635	38	0.1%

Value	Count	Frequency (%)
3721	26	0.1%
3720	29	0.1%
3719	37	0.1%
3718	35	0.1%
3717	47	0.1%
3716	35	0.1%
3715	31	0.1%
3714	31	0.1%
3713	33	0.1%
3712	35	0.1%

gender_M
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	18549
True	18443

Value	Count	Frequency (%)
False	18549	50.1%
True	18443	49.9%

gender_Unknown
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	36933
True	59

Value	Count	Frequency (%)
False	36933	99.8%
True	59	0.2%

region_category_Town
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

True	19556
False	17436

Value	Count	Frequency (%)
True	19556	52.9%
False	17436	47.1%

region_category_Village
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	32293
True	4699

Value	Count	Frequency (%)
False	32293	87.3%
True	4699	12.7%

membership_category_Gold Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	30197
True	6795

Value	Count	Frequency (%)
False	30197	81.6%
True	6795	18.4%

membership_category_No Membership
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	29300
True	7692

Value	Count	Frequency (%)
False	29300	79.2%
True	7692	20.8%

membership_category_Platinum Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	32654
True	4338

Value	Count	Frequency (%)
False	32654	88.3%
True	4338	11.7%

membership_category_Premium Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	32537
True	4455

Value	Count	Frequency (%)
False	32537	88.0%
True	4455	12.0%

membership_category_Silver Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	31004
True	5988

Value	Count	Frequency (%)
False	31004	83.8%
True	5988	16.2%

joined_through_referral_No
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	21153
True	15839

Value	Count	Frequency (%)
False	21153	57.2%
True	15839	42.8%

joined_through_referral_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	21277
True	15715

Value	Count	Frequency (%)
False	21277	57.5%
True	15715	42.5%

preferred_offer_types_Gift Vouchers/Coupons
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	24355
True	12637

Value	Count	Frequency (%)
False	24355	65.8%
True	12637	34.2%

preferred_offer_types_Without Offers
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	24911
True	12081

Value	Count	Frequency (%)
False	24911	67.3%
True	12081	32.7%

medium_of_operation_Both
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	33182
True	3810

Value	Count	Frequency (%)
False	33182	89.7%
True	3810	10.3%

medium_of_operation_Desktop
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	23079
True	13913

Value	Count	Frequency (%)
False	23079	62.4%
True	13913	37.6%

medium_of_operation_Smartphone
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	23116
True	13876

Value	Count	Frequency (%)
False	23116	62.5%
True	13876	37.5%

internet_option_Mobile_Data
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	24649
True	12343

Value	Count	Frequency (%)
False	24649	66.6%
True	12343	33.4%

internet_option_Wi-Fi
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	24579
True	12413

Value	Count	Frequency (%)
False	24579	66.4%
True	12413	33.6%

used_special_discount_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

True	20342
False	16650

Value	Count	Frequency (%)
True	20342	55.0%
False	16650	45.0%

offer_application_preference_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

True	20440
False	16552

Value	Count	Frequency (%)
True	20440	55.3%
False	16552	44.7%

past_complaint_Yes
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	18602
True	18390

Value	Count	Frequency (%)
False	18602	50.3%
True	18390	49.7%

feedback_Poor Customer Service
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	30740
True	6252

Value	Count	Frequency (%)
False	30740	83.1%
True	6252	16.9%

feedback_Poor Product Quality
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	30642
True	6350

Value	Count	Frequency (%)
False	30642	82.8%
True	6350	17.2%

feedback_Poor Website
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	30721
True	6271

Value	Count	Frequency (%)
False	30721	83.0%
True	6271	17.0%

feedback_Products always in Stock
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	35610
True	1382

Value	Count	Frequency (%)
False	35610	96.3%
True	1382	3.7%

feedback_Quality Customer Care
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	35632
True	1360

Value	Count	Frequency (%)
False	35632	96.3%
True	1360	3.7%

feedback_Reasonable Price
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	35575
True	1417

Value	Count	Frequency (%)
False	35575	96.2%
True	1417	3.8%

feedback_Too many ads
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	30713
True	6279

Value	Count	Frequency (%)
False	30713	83.0%
True	6279	17.0%

feedback_User Friendly Website
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.3 KiB

False	35601
True	1391

Value	Count	Frequency (%)
False	35601	96.2%
True	1391	3.8%

spend_time_ratio
Real number (ℝ)

High correlation Unique

Distinct	36992
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	267.34304

Minimum	-3067.6899
Maximum	12223.076
Zeros	0
Zeros (%)	0.0%
Negative	1719
Negative (%)	4.6%
Memory size	289.1 KiB

Quantile statistics

Minimum	-3067.6899
5-th percentile	2.2031875
Q1	43.331287
median	124.62536
Q3	328.35823
95-th percentile	1080.9273
Maximum	12223.076
Range	15290.765
Interquartile range (IQR)	285.02694

Descriptive statistics

Standard deviation	379.97014
Coefficient of variation (CV)	1.4212831
Kurtosis	35.222401
Mean	267.34304
Median Absolute Deviation (MAD)	100.23166
Skewness	3.2978134
Sum	9889553.8
Variance	144377.31
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
25.8273053	1	< 0.1%
18.47416263	1	< 0.1%
35.97250366	1	< 0.1%
524.8085632	1	< 0.1%
-53.31369912	1	< 0.1%
511.3103695	1	< 0.1%
25.0412492	1	< 0.1%
249.4144611	1	< 0.1%
187.3775559	1	< 0.1%
876.5558231	1	< 0.1%
Other values (36982)	36982	> 99.9%

Value	Count	Frequency (%)
-3067.689865	1	< 0.1%
-2333.152554	1	< 0.1%
-1966.136724	1	< 0.1%
-1083.952365	1	< 0.1%
-967.0423182	1	< 0.1%
-851.756882	1	< 0.1%
-819.8160472	1	< 0.1%
-725.1484066	1	< 0.1%
-723.0018728	1	< 0.1%
-698.2076	1	< 0.1%

Value	Count	Frequency (%)
12223.07553	1	< 0.1%
3161.873515	1	< 0.1%
3126.227997	1	< 0.1%
3114.886829	1	< 0.1%
3052.628526	1	< 0.1%
3000.585298	1	< 0.1%
2994.290887	1	< 0.1%
2994.01187	1	< 0.1%
2990.533912	1	< 0.1%
2968.977364	1	< 0.1%

value_segment
Categorical

High correlation Uniform

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.4 KiB

Low	12331
High	12331
Medium	12330

Length

Max length	6
Median length	4
Mean length	4.3332883
Min length	3

Characters and Unicode

Total characters	160297
Distinct characters	12
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	High
2nd row	Low
3rd row	Medium
4th row	Medium
5th row	Medium

Common Values

Value	Count	Frequency (%)
Low	12331	33.3%
High	12331	33.3%
Medium	12330	33.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
low	12331	33.3%
high	12331	33.3%
medium	12330	33.3%

Most occurring characters

Value	Count	Frequency (%)
i	24661	15.4%
L	12331	7.7%
w	12331	7.7%
o	12331	7.7%
H	12331	7.7%
g	12331	7.7%
h	12331	7.7%
M	12330	7.7%
e	12330	7.7%
d	12330	7.7%
Other values (2)	24660	15.4%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	123305	76.9%
Uppercase Letter	36992	23.1%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
i	24661	20.0%
w	12331	10.0%
o	12331	10.0%
g	12331	10.0%
h	12331	10.0%
e	12330	10.0%
d	12330	10.0%
u	12330	10.0%
m	12330	10.0%

Uppercase Letter

Value	Count	Frequency (%)
L	12331	33.3%
H	12331	33.3%
M	12330	33.3%

Most occurring scripts

Value	Count	Frequency (%)
Latin	160297	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
i	24661	15.4%
L	12331	7.7%
w	12331	7.7%
o	12331	7.7%
H	12331	7.7%
g	12331	7.7%
h	12331	7.7%
M	12330	7.7%
e	12330	7.7%
d	12330	7.7%
Other values (2)	24660	15.4%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	160297	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
i	24661	15.4%
L	12331	7.7%
w	12331	7.7%
o	12331	7.7%
H	12331	7.7%
g	12331	7.7%
h	12331	7.7%
M	12330	7.7%
e	12330	7.7%
d	12330	7.7%
Other values (2)	24660	15.4%

activity_segment
Categorical

High correlation Uniform

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	36.4 KiB

Medium	12332
Low	12331
High	12329

Length

Max length	6
Median length	4
Mean length	4.3333964
Min length	3

Characters and Unicode

Total characters	160301
Distinct characters	12
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	High
2nd row	High
3rd row	High
4th row	Low
5th row	Medium

Common Values

Value	Count	Frequency (%)
Medium	12332	33.3%
Low	12331	33.3%
High	12329	33.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
medium	12332	33.3%
low	12331	33.3%
high	12329	33.3%

Most occurring characters

Value	Count	Frequency (%)
i	24661	15.4%
M	12332	7.7%
e	12332	7.7%
d	12332	7.7%
u	12332	7.7%
m	12332	7.7%
L	12331	7.7%
o	12331	7.7%
w	12331	7.7%
H	12329	7.7%
Other values (2)	24658	15.4%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	123309	76.9%
Uppercase Letter	36992	23.1%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
i	24661	20.0%
e	12332	10.0%
d	12332	10.0%
u	12332	10.0%
m	12332	10.0%
o	12331	10.0%
w	12331	10.0%
g	12329	10.0%
h	12329	10.0%

Uppercase Letter

Value	Count	Frequency (%)
M	12332	33.3%
L	12331	33.3%
H	12329	33.3%

Most occurring scripts

Value	Count	Frequency (%)
Latin	160301	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
i	24661	15.4%
M	12332	7.7%
e	12332	7.7%
d	12332	7.7%
u	12332	7.7%
m	12332	7.7%
L	12331	7.7%
o	12331	7.7%
w	12331	7.7%
H	12329	7.7%
Other values (2)	24658	15.4%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	160301	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
i	24661	15.4%
M	12332	7.7%
e	12332	7.7%
d	12332	7.7%
u	12332	7.7%
m	12332	7.7%
L	12331	7.7%
o	12331	7.7%
w	12331	7.7%
H	12329	7.7%
Other values (2)	24658	15.4%

journey_stage
Categorical

High correlation

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	289.1 KiB

Casual User	20947
High Value Active	9248
Engaged Regular	6797

Length

Max length	17
Median length	11
Mean length	13.23497
Min length	11

Characters and Unicode

Total characters	489588
Distinct characters	22
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	High Value Active
2nd row	Casual User
3rd row	Engaged Regular
4th row	Casual User
5th row	Casual User

Common Values

Value	Count	Frequency (%)
Casual User	20947	56.6%
High Value Active	9248	25.0%
Engaged Regular	6797	18.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
casual	20947	25.2%
user	20947	25.2%
high	9248	11.1%
value	9248	11.1%
active	9248	11.1%
engaged	6797	8.2%
regular	6797	8.2%

Most occurring characters

Value	Count	Frequency (%)
a	64736	13.2%
e	53037	10.8%
	46240	9.4%
s	41894	8.6%
l	36992	7.6%
u	36992	7.6%
g	29639	6.1%
r	27744	5.7%
C	20947	4.3%
U	20947	4.3%
Other values (12)	110420	22.6%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	360116	73.6%
Uppercase Letter	83232	17.0%
Space Separator	46240	9.4%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
a	64736	18.0%
e	53037	14.7%
s	41894	11.6%
l	36992	10.3%
u	36992	10.3%
g	29639	8.2%
r	27744	7.7%
i	18496	5.1%
h	9248	2.6%
c	9248	2.6%
Other values (4)	32090	8.9%

Uppercase Letter

Value	Count	Frequency (%)
C	20947	25.2%
U	20947	25.2%
H	9248	11.1%
V	9248	11.1%
A	9248	11.1%
E	6797	8.2%
R	6797	8.2%

Space Separator

Value	Count	Frequency (%)
	46240	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	443348	90.6%
Common	46240	9.4%

Most frequent character per script

Latin

Value	Count	Frequency (%)
a	64736	14.6%
e	53037	12.0%
s	41894	9.4%
l	36992	8.3%
u	36992	8.3%
g	29639	6.7%
r	27744	6.3%
C	20947	4.7%
U	20947	4.7%
i	18496	4.2%
Other values (11)	91924	20.7%

Common

Value	Count	Frequency (%)
	46240	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	489588	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
a	64736	13.2%
e	53037	10.8%
	46240	9.4%
s	41894	8.6%
l	36992	7.6%
u	36992	7.6%
g	29639	6.1%
r	27744	5.7%
C	20947	4.3%
U	20947	4.3%
Other values (12)	110420	22.6%

cluster
Categorical

High correlation

Distinct	4
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	289.1 KiB

1	14734
2	14459
3	6235
0	1564

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	36992
Distinct characters	4
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	3
2nd row	1
3rd row	2
4th row	1
5th row	1

Common Values

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Most occurring characters

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	36992	100.0%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Most occurring scripts

Value	Count	Frequency (%)
Common	36992	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	36992	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
1	14734	39.8%
2	14459	39.1%
3	6235	16.9%
0	1564	4.2%

Interactions

Correlations

	activity_segment	age	avg_time_spent	avg_transaction_value	churn_risk_score	cluster	days_since_joining	days_since_last_login	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website	gender_M	gender_Unknown	internet_option_Mobile_Data	internet_option_Wi-Fi	joined_through_referral_No	joined_through_referral_Yes	joining_day	joining_month	joining_year	journey_stage	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	offer_application_preference_Yes	past_complaint_Yes	points_in_wallet	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	region_category_Town	region_category_Village	spend_time_ratio	used_special_discount_Yes	value_segment
activity_segment	1.000	0.000	0.640	0.026	0.039	0.212	0.003	0.000	0.013	0.004	0.015	0.032	0.032	0.022	0.010	0.018	0.000	0.000	0.000	0.006	0.074	0.077	0.000	0.000	0.000	0.499	0.000	0.000	0.000	0.332	0.107	0.105	0.005	0.011	0.006	0.015	0.010	0.091	0.007	0.008	0.015	0.000	0.000	0.000	0.235	0.099	0.014
age	0.000	1.000	0.003	-0.001	0.004	0.521	0.010	-0.003	0.008	0.000	0.008	0.000	0.007	0.003	0.016	0.008	0.000	0.000	0.000	0.020	0.000	0.000	0.000	0.005	0.010	0.005	-0.014	-0.002	-0.007	0.015	0.000	0.000	0.000	0.007	0.000	0.000	0.013	0.000	0.012	-0.001	0.000	0.013	0.000	0.005	-0.001	0.000	0.014
avg_time_spent	0.640	0.003	1.000	0.019	-0.029	0.566	0.001	-0.100	0.011	0.000	0.011	0.035	0.035	0.021	0.002	0.025	0.000	0.000	0.013	0.001	0.113	0.118	-0.006	0.004	0.000	0.455	-0.004	-0.007	-0.006	0.359	0.110	0.115	0.000	0.014	0.000	0.013	0.000	0.104	0.000	0.011	0.010	0.000	0.000	0.014	-0.543	0.113	0.018
avg_transaction_value	0.026	-0.001	0.019	1.000	-0.201	0.396	0.003	-0.005	0.130	0.131	0.130	0.313	0.309	0.333	0.130	0.339	0.000	0.000	0.000	0.009	0.049	0.040	0.006	-0.003	0.000	0.693	0.007	-0.010	0.003	0.015	0.028	0.036	0.063	0.148	0.161	0.167	0.018	0.035	0.000	0.105	0.045	0.052	0.015	0.036	0.506	0.000	0.880
churn_risk_score	0.039	0.004	-0.029	-0.201	1.000	0.260	-0.011	0.016	0.187	0.189	0.187	0.463	0.458	0.470	0.188	0.462	0.000	0.000	0.000	0.009	0.064	0.059	0.006	0.008	0.004	0.244	-0.007	0.002	-0.000	0.025	0.028	0.042	0.290	0.504	0.409	0.414	0.317	0.050	0.011	-0.542	0.070	0.083	0.017	0.048	-0.080	0.006	0.197
cluster	0.212	0.521	0.566	0.396	0.260	1.000	0.010	0.024	0.079	0.095	0.082	0.201	0.201	0.205	0.082	0.230	0.000	0.000	0.011	0.010	0.030	0.033	0.010	0.011	0.008	0.419	0.002	0.000	0.000	0.019	0.000	0.015	0.061	0.137	0.128	0.132	0.006	0.029	0.000	0.222	0.028	0.037	0.009	0.020	0.522	0.000	0.371
days_since_joining	0.003	0.010	0.001	0.003	-0.011	0.010	1.000	0.005	0.000	0.011	0.009	0.000	0.000	0.000	0.009	0.000	0.000	0.005	0.000	0.000	0.000	0.005	-0.029	-0.336	0.931	0.000	-0.002	-0.004	-0.009	0.000	0.000	0.012	0.013	0.014	0.016	0.017	0.000	0.015	0.009	0.004	0.006	0.000	0.000	0.000	-0.003	0.011	0.000
days_since_last_login	0.000	-0.003	-0.100	-0.005	0.016	0.024	0.005	1.000	0.010	0.004	0.004	0.000	0.000	0.000	0.000	0.008	0.003	0.005	0.000	0.000	0.009	0.008	0.010	-0.009	0.004	0.000	0.005	-0.003	0.002	0.000	0.001	0.003	0.000	0.003	0.000	0.000	0.000	0.000	0.000	-0.001	0.005	0.005	0.000	0.000	0.078	0.000	0.000
feedback_Poor Customer Service	0.013	0.008	0.011	0.130	0.187	0.079	0.000	0.010	1.000	0.205	0.204	0.089	0.088	0.090	0.204	0.089	0.000	0.004	0.000	0.003	0.023	0.024	0.015	0.004	0.000	0.056	0.000	0.000	0.001	0.000	0.005	0.004	0.017	0.036	0.042	0.049	0.014	0.006	0.000	0.048	0.009	0.015	0.003	0.012	0.042	0.000	0.047
feedback_Poor Product Quality	0.004	0.000	0.000	0.131	0.189	0.095	0.011	0.004	0.205	1.000	0.206	0.089	0.089	0.091	0.206	0.090	0.000	0.000	0.000	0.000	0.005	0.000	0.000	0.012	0.002	0.069	0.000	0.004	0.000	0.000	0.004	0.000	0.008	0.041	0.053	0.046	0.000	0.005	0.000	0.052	0.012	0.011	0.000	0.000	0.043	0.000	0.060
feedback_Poor Website	0.015	0.008	0.011	0.130	0.187	0.082	0.009	0.004	0.204	0.206	1.000	0.089	0.088	0.090	0.204	0.089	0.000	0.000	0.000	0.007	0.019	0.015	0.010	0.013	0.000	0.062	0.000	0.009	0.014	0.010	0.000	0.015	0.014	0.041	0.044	0.043	0.003	0.003	0.006	0.043	0.007	0.004	0.007	0.008	0.039	0.000	0.054
feedback_Products always in Stock	0.032	0.000	0.035	0.313	0.463	0.201	0.000	0.000	0.089	0.089	0.089	1.000	0.038	0.039	0.089	0.038	0.011	0.000	0.000	0.000	0.032	0.034	0.006	0.012	0.000	0.156	0.011	0.006	0.000	0.018	0.010	0.021	0.036	0.101	0.113	0.117	0.017	0.031	0.000	0.103	0.031	0.042	0.008	0.024	0.097	0.000	0.124
feedback_Quality Customer Care	0.032	0.007	0.035	0.309	0.458	0.201	0.000	0.000	0.088	0.089	0.088	0.038	1.000	0.038	0.088	0.038	0.010	0.000	0.000	0.000	0.021	0.014	0.005	0.009	0.000	0.158	0.000	0.000	0.005	0.006	0.020	0.025	0.050	0.100	0.104	0.111	0.021	0.018	0.000	0.111	0.027	0.032	0.009	0.019	0.096	0.014	0.129
feedback_Reasonable Price	0.022	0.003	0.021	0.333	0.470	0.205	0.000	0.000	0.090	0.091	0.090	0.039	0.038	1.000	0.090	0.039	0.000	0.003	0.000	0.006	0.030	0.028	0.005	0.000	0.000	0.164	0.013	0.014	0.000	0.006	0.013	0.014	0.043	0.102	0.121	0.104	0.017	0.022	0.012	0.109	0.041	0.049	0.006	0.021	0.113	0.000	0.132
feedback_Too many ads	0.010	0.016	0.002	0.130	0.188	0.082	0.009	0.000	0.204	0.206	0.204	0.089	0.088	0.090	1.000	0.089	0.000	0.000	0.000	0.005	0.001	0.004	0.009	0.008	0.006	0.070	0.000	0.013	0.012	0.009	0.011	0.016	0.026	0.041	0.033	0.038	0.000	0.016	0.000	0.041	0.015	0.018	0.000	0.012	0.045	0.000	0.053
feedback_User Friendly Website	0.018	0.008	0.025	0.339	0.462	0.230	0.000	0.008	0.089	0.090	0.089	0.038	0.038	0.039	0.089	1.000	0.000	0.000	0.012	0.011	0.035	0.031	0.003	0.000	0.000	0.173	0.000	0.000	0.007	0.010	0.014	0.019	0.049	0.101	0.092	0.111	0.004	0.020	0.004	0.114	0.032	0.032	0.000	0.026	0.120	0.000	0.141
gender_M	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.003	0.000	0.000	0.000	0.011	0.010	0.000	0.000	0.000	1.000	0.039	0.004	0.000	0.004	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.013	0.000	0.005	0.000	0.000	0.000	0.007	0.000	0.000	0.000	0.007	0.011	0.000	0.000	0.000	0.000	0.000	0.000	0.000
gender_Unknown	0.000	0.000	0.000	0.000	0.000	0.000	0.005	0.005	0.004	0.000	0.000	0.000	0.000	0.003	0.000	0.000	0.039	1.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.015	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.005	0.000	0.000	0.000	0.000	0.009	0.007	0.005	0.000	0.000	0.000	0.000
internet_option_Mobile_Data	0.000	0.000	0.013	0.000	0.000	0.011	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.012	0.004	0.000	1.000	0.503	0.000	0.002	0.000	0.000	0.000	0.000	0.000	0.015	0.000	0.000	0.000	0.000	0.003	0.000	0.002	0.009	0.000	0.000	0.000	0.000	0.000	0.000	0.007	0.000	0.011	0.000	0.000
internet_option_Wi-Fi	0.006	0.020	0.001	0.009	0.009	0.010	0.000	0.000	0.003	0.000	0.007	0.000	0.000	0.006	0.005	0.011	0.000	0.000	0.503	1.000	0.000	0.005	0.000	0.003	0.000	0.000	0.000	0.000	0.000	0.000	0.002	0.004	0.007	0.000	0.000	0.012	0.000	0.000	0.000	0.000	0.004	0.000	0.000	0.000	0.000	0.000	0.000
joined_through_referral_No	0.074	0.000	0.113	0.049	0.064	0.030	0.000	0.009	0.023	0.005	0.019	0.032	0.021	0.030	0.001	0.035	0.004	0.000	0.000	0.000	1.000	0.744	0.000	0.000	0.000	0.115	0.007	0.007	0.007	0.057	0.026	0.000	0.008	0.022	0.015	0.018	0.005	0.021	0.000	0.015	0.000	0.000	0.000	0.000	0.020	0.017	0.011
joined_through_referral_Yes	0.077	0.000	0.118	0.040	0.059	0.033	0.005	0.008	0.024	0.000	0.015	0.034	0.014	0.028	0.004	0.031	0.000	0.000	0.002	0.005	0.744	1.000	0.000	0.012	0.003	0.116	0.006	0.000	0.007	0.058	0.022	0.005	0.005	0.023	0.016	0.012	0.000	0.014	0.000	0.010	0.000	0.000	0.000	0.000	0.016	0.020	0.010
joining_day	0.000	0.000	-0.006	0.006	0.006	0.010	-0.029	0.010	0.015	0.000	0.010	0.006	0.005	0.005	0.009	0.003	0.000	0.000	0.000	0.000	0.000	0.000	1.000	0.005	0.000	0.000	-0.002	0.002	0.002	0.000	0.010	0.005	0.020	0.004	0.010	0.013	0.000	0.000	0.000	-0.002	0.009	0.008	0.000	0.016	0.006	0.008	0.011
joining_month	0.000	0.005	0.004	-0.003	0.008	0.011	-0.336	-0.009	0.004	0.012	0.013	0.012	0.009	0.000	0.008	0.000	0.000	0.000	0.000	0.003	0.000	0.012	0.005	1.000	0.000	0.006	0.001	-0.007	0.002	0.011	0.021	0.008	0.000	0.000	0.000	0.009	0.000	0.006	0.000	-0.008	0.009	0.000	0.000	0.000	0.002	0.000	0.000
joining_year	0.000	0.010	0.000	0.000	0.004	0.008	0.931	0.004	0.000	0.002	0.000	0.000	0.000	0.000	0.006	0.000	0.000	0.000	0.000	0.000	0.000	0.003	0.000	0.000	1.000	0.000	0.000	0.012	0.000	0.000	0.007	0.007	0.005	0.012	0.002	0.011	0.000	0.008	0.006	0.000	0.000	0.000	0.000	0.009	0.000	0.005	0.000
journey_stage	0.499	0.005	0.455	0.693	0.244	0.419	0.000	0.000	0.056	0.069	0.062	0.156	0.158	0.164	0.070	0.173	0.000	0.000	0.000	0.000	0.115	0.116	0.000	0.006	0.000	1.000	0.007	0.000	0.000	0.269	0.085	0.084	0.036	0.069	0.073	0.081	0.010	0.071	0.000	0.058	0.024	0.027	0.000	0.011	0.150	0.069	0.577
last_visit_time_hour	0.000	-0.014	-0.004	0.007	-0.007	0.002	-0.002	0.005	0.000	0.000	0.000	0.011	0.000	0.013	0.000	0.000	0.000	0.000	0.000	0.000	0.007	0.006	-0.002	0.001	0.000	0.007	1.000	-0.005	0.000	0.008	0.007	0.014	0.008	0.000	0.000	0.004	0.018	0.014	0.000	0.001	0.000	0.000	0.000	0.000	0.005	0.009	0.000
last_visit_time_minutes	0.000	-0.002	-0.007	-0.010	0.002	0.000	-0.004	-0.003	0.000	0.004	0.009	0.006	0.000	0.014	0.013	0.000	0.000	0.015	0.015	0.000	0.007	0.000	0.002	-0.007	0.012	0.000	-0.005	1.000	0.003	0.000	0.000	0.009	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.010	0.006	0.000	0.007	0.000	0.001	0.010	0.000
last_visit_time_seconds	0.000	-0.007	-0.006	0.003	-0.000	0.000	-0.009	0.002	0.001	0.000	0.014	0.000	0.005	0.000	0.012	0.007	0.013	0.000	0.000	0.000	0.007	0.007	0.002	0.002	0.000	0.000	0.000	0.003	1.000	0.006	0.000	0.003	0.000	0.016	0.007	0.000	0.000	0.000	0.000	0.004	0.000	0.000	0.011	0.000	0.011	0.000	0.000
medium_of_operation_Both	0.332	0.015	0.359	0.015	0.025	0.019	0.000	0.000	0.000	0.000	0.010	0.018	0.006	0.006	0.009	0.010	0.000	0.000	0.000	0.000	0.057	0.058	0.000	0.011	0.000	0.269	0.008	0.000	0.006	1.000	0.263	0.262	0.004	0.000	0.015	0.000	0.010	0.047	0.000	0.000	0.000	0.000	0.000	0.000	0.034	0.063	0.003
medium_of_operation_Desktop	0.107	0.000	0.110	0.028	0.028	0.000	0.000	0.001	0.005	0.004	0.000	0.010	0.020	0.013	0.011	0.014	0.005	0.000	0.000	0.002	0.026	0.022	0.010	0.021	0.007	0.085	0.007	0.000	0.000	0.263	1.000	0.601	0.001	0.005	0.001	0.000	0.000	0.020	0.000	0.010	0.000	0.004	0.003	0.000	0.026	0.012	0.010
medium_of_operation_Smartphone	0.105	0.000	0.115	0.036	0.042	0.015	0.012	0.003	0.004	0.000	0.015	0.021	0.025	0.014	0.016	0.019	0.000	0.000	0.000	0.004	0.000	0.005	0.005	0.008	0.007	0.084	0.014	0.009	0.003	0.262	0.601	1.000	0.012	0.000	0.011	0.000	0.009	0.014	0.000	0.014	0.000	0.000	0.004	0.000	0.006	0.022	0.012
membership_category_Gold Membership	0.005	0.000	0.000	0.063	0.290	0.061	0.013	0.000	0.017	0.008	0.014	0.036	0.050	0.043	0.026	0.049	0.000	0.000	0.003	0.007	0.008	0.005	0.020	0.000	0.005	0.036	0.008	0.000	0.000	0.004	0.001	0.012	1.000	0.243	0.173	0.175	0.208	0.004	0.000	0.132	0.014	0.000	0.007	0.000	0.029	0.000	0.034
membership_category_No Membership	0.011	0.007	0.014	0.148	0.504	0.137	0.014	0.003	0.036	0.041	0.041	0.101	0.100	0.102	0.041	0.101	0.000	0.000	0.000	0.000	0.022	0.023	0.004	0.000	0.012	0.069	0.000	0.000	0.016	0.000	0.005	0.000	0.243	1.000	0.187	0.189	0.225	0.006	0.000	0.270	0.012	0.012	0.000	0.008	0.049	0.005	0.061
membership_category_Platinum Membership	0.006	0.000	0.000	0.161	0.409	0.128	0.016	0.000	0.042	0.053	0.044	0.113	0.104	0.121	0.033	0.092	0.007	0.000	0.002	0.000	0.015	0.016	0.010	0.000	0.002	0.073	0.000	0.000	0.007	0.015	0.001	0.011	0.173	0.187	1.000	0.135	0.160	0.006	0.000	0.200	0.003	0.014	0.000	0.007	0.035	0.004	0.063
membership_category_Premium Membership	0.015	0.000	0.013	0.167	0.414	0.132	0.017	0.000	0.049	0.046	0.043	0.117	0.111	0.104	0.038	0.111	0.000	0.005	0.009	0.012	0.018	0.012	0.013	0.009	0.011	0.081	0.004	0.000	0.000	0.000	0.000	0.000	0.175	0.189	0.135	1.000	0.162	0.006	0.006	0.201	0.013	0.018	0.004	0.014	0.057	0.005	0.066
membership_category_Silver Membership	0.010	0.013	0.000	0.018	0.317	0.006	0.000	0.000	0.014	0.000	0.003	0.017	0.021	0.017	0.000	0.004	0.000	0.000	0.000	0.000	0.005	0.000	0.000	0.000	0.000	0.010	0.018	0.000	0.000	0.010	0.000	0.009	0.208	0.225	0.160	0.162	1.000	0.000	0.005	0.105	0.000	0.005	0.002	0.000	0.008	0.000	0.007
offer_application_preference_Yes	0.091	0.000	0.104	0.035	0.050	0.029	0.015	0.000	0.006	0.005	0.003	0.031	0.018	0.022	0.016	0.020	0.000	0.000	0.000	0.000	0.021	0.014	0.000	0.006	0.008	0.071	0.014	0.000	0.000	0.047	0.020	0.014	0.004	0.006	0.006	0.006	0.000	1.000	0.005	0.003	0.000	0.000	0.000	0.000	0.000	0.814	0.012
past_complaint_Yes	0.007	0.012	0.000	0.000	0.011	0.000	0.009	0.000	0.000	0.000	0.006	0.000	0.000	0.012	0.000	0.004	0.007	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.006	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.006	0.005	0.005	1.000	0.000	0.000	0.003	0.000	0.000	0.003	0.005	0.000
points_in_wallet	0.008	-0.001	0.011	0.105	-0.542	0.222	0.004	-0.001	0.048	0.052	0.043	0.103	0.111	0.109	0.041	0.114	0.011	0.000	0.000	0.000	0.015	0.010	-0.002	-0.008	0.000	0.058	0.001	0.010	0.004	0.000	0.010	0.014	0.132	0.270	0.200	0.201	0.105	0.003	0.000	1.000	0.011	0.019	0.001	0.011	0.047	0.010	0.049
preferred_offer_types_Gift Vouchers/Coupons	0.015	0.000	0.010	0.045	0.070	0.028	0.006	0.005	0.009	0.012	0.007	0.031	0.027	0.041	0.015	0.032	0.000	0.009	0.000	0.004	0.000	0.000	0.009	0.009	0.000	0.024	0.000	0.006	0.000	0.000	0.000	0.000	0.014	0.012	0.003	0.013	0.000	0.000	0.000	0.011	1.000	0.502	0.004	0.005	0.020	0.000	0.019
preferred_offer_types_Without Offers	0.000	0.013	0.000	0.052	0.083	0.037	0.000	0.005	0.015	0.011	0.004	0.042	0.032	0.049	0.018	0.032	0.000	0.007	0.000	0.000	0.000	0.000	0.008	0.000	0.000	0.027	0.000	0.000	0.000	0.000	0.004	0.000	0.000	0.012	0.014	0.018	0.005	0.000	0.003	0.019	0.502	1.000	0.000	0.007	0.022	0.000	0.025
region_category_Town	0.000	0.000	0.000	0.015	0.017	0.009	0.000	0.000	0.003	0.000	0.007	0.008	0.009	0.006	0.000	0.000	0.000	0.005	0.007	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.007	0.011	0.000	0.003	0.004	0.007	0.000	0.000	0.004	0.002	0.000	0.000	0.001	0.004	0.000	1.000	0.404	0.015	0.000	0.000
region_category_Village	0.000	0.005	0.014	0.036	0.048	0.020	0.000	0.000	0.012	0.000	0.008	0.024	0.019	0.021	0.012	0.026	0.000	0.000	0.000	0.000	0.000	0.000	0.016	0.000	0.009	0.011	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.008	0.007	0.014	0.000	0.000	0.000	0.011	0.005	0.007	0.404	1.000	0.015	0.000	0.009
spend_time_ratio	0.235	-0.001	-0.543	0.506	-0.080	0.522	-0.003	0.078	0.042	0.043	0.039	0.097	0.096	0.113	0.045	0.120	0.000	0.000	0.011	0.000	0.020	0.016	0.006	0.002	0.000	0.150	0.005	0.001	0.011	0.034	0.026	0.006	0.029	0.049	0.035	0.057	0.008	0.000	0.003	0.047	0.020	0.022	0.015	0.015	1.000	0.020	0.113
used_special_discount_Yes	0.099	0.000	0.113	0.000	0.006	0.000	0.011	0.000	0.000	0.000	0.000	0.000	0.014	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.017	0.020	0.008	0.000	0.005	0.069	0.009	0.010	0.000	0.063	0.012	0.022	0.000	0.005	0.004	0.005	0.000	0.814	0.005	0.010	0.000	0.000	0.000	0.000	0.020	1.000	0.000
value_segment	0.014	0.014	0.018	0.880	0.197	0.371	0.000	0.000	0.047	0.060	0.054	0.124	0.129	0.132	0.053	0.141	0.000	0.000	0.000	0.000	0.011	0.010	0.011	0.000	0.000	0.577	0.000	0.000	0.000	0.003	0.010	0.012	0.034	0.061	0.063	0.066	0.007	0.012	0.000	0.049	0.019	0.025	0.000	0.009	0.113	0.000	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

Sample

	age	days_since_last_login	avg_time_spent	avg_transaction_value	points_in_wallet	churn_risk_score	joining_day	joining_month	joining_year	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	days_since_joining	gender_M	gender_Unknown	region_category_Town	region_category_Village	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	joined_through_referral_No	joined_through_referral_Yes	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	internet_option_Mobile_Data	internet_option_Wi-Fi	used_special_discount_Yes	offer_application_preference_Yes	past_complaint_Yes	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website	spend_time_ratio	value_segment	activity_segment	journey_stage	cluster
0	18	17	300.63	53005.25	781.750000	2	17	8	2017	16	8	2	2762	False	False	False	True	False	False	True	False	False	True	False	True	False	False	False	False	False	True	True	True	False	False	False	False	True	False	False	False	False	175.729370	High	High	High Value Active	3
1	32	16	306.34	12838.38	686.882199	1	28	8	2017	12	38	13	2751	False	False	False	False	False	False	False	True	False	False	False	True	False	False	True	False	True	False	True	False	True	False	False	False	False	True	False	False	False	41.772565	Low	High	Casual User	1
2	44	14	516.16	21027.00	500.690000	5	11	11	2016	22	53	21	3041	False	False	True	False	False	True	False	False	False	False	True	True	False	False	True	False	False	True	False	True	True	False	False	True	False	False	False	False	False	40.658597	Medium	High	Engaged Regular	2
3	37	11	53.27	25239.56	567.660000	5	29	10	2016	15	57	50	3054	True	False	False	False	False	True	False	False	False	False	True	True	False	False	True	False	True	False	False	True	True	False	False	True	False	False	False	False	False	465.073890	Medium	Low	Casual User	1
4	31	20	113.13	24483.66	663.060000	5	12	9	2017	15	46	44	2736	False	False	False	False	False	True	False	False	False	True	False	False	False	False	False	True	True	False	False	True	True	False	False	True	False	False	False	False	False	214.524314	Medium	Medium	Casual User	1
5	13	23	433.62	13884.77	722.270000	3	8	1	2016	6	46	7	3349	True	False	False	False	True	False	False	False	False	True	False	True	False	False	False	False	False	True	True	False	True	False	False	False	False	False	False	False	False	31.946919	Low	High	Engaged Regular	1
6	21	10	55.38	8982.50	756.210000	3	19	3	2015	11	40	4	3644	True	False	True	False	True	False	False	False	False	False	True	True	False	False	True	False	True	False	True	False	True	False	False	False	False	False	False	False	False	159.320681	Low	Low	Casual User	1
7	42	19	429.11	44554.82	568.080000	5	12	7	2016	7	52	43	3163	True	False	True	False	False	True	False	False	False	False	False	False	False	True	False	False	False	False	False	True	True	False	True	False	False	False	False	False	False	103.589361	High	High	High Value Active	2
8	44	15	191.07	18362.31	686.882199	3	14	12	2016	6	50	10	3008	True	False	False	True	False	False	False	False	True	True	False	False	True	False	False	True	False	False	True	False	True	True	False	False	False	False	False	False	False	95.602176	Low	Medium	Casual User	2
9	45	10	97.31	19244.16	706.230000	4	30	11	2016	19	10	16	3022	False	False	True	False	False	True	False	False	False	True	False	True	False	False	False	False	False	True	False	True	True	True	False	False	False	False	False	False	False	195.749771	Medium	Medium	Casual User	2

	age	days_since_last_login	avg_time_spent	avg_transaction_value	points_in_wallet	churn_risk_score	joining_day	joining_month	joining_year	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	days_since_joining	gender_M	gender_Unknown	region_category_Town	region_category_Village	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	joined_through_referral_No	joined_through_referral_Yes	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	internet_option_Mobile_Data	internet_option_Wi-Fi	used_special_discount_Yes	offer_application_preference_Yes	past_complaint_Yes	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website	spend_time_ratio	value_segment	activity_segment	journey_stage	cluster
36982	45	10	34.930000	41558.93	703.030000	3	31	8	2016	8	30	41	3113	False	False	True	False	False	False	False	True	False	True	False	True	False	False	False	False	False	True	True	False	False	False	True	False	False	False	False	False	False	1156.663791	High	Low	High Value Active	2
36983	45	9	49.330000	45358.49	242.979625	5	30	8	2016	10	53	31	3114	True	False	True	False	False	False	False	False	False	False	True	False	True	False	False	True	False	True	True	False	False	True	False	False	False	False	False	False	False	901.221737	High	Low	High Value Active	2
36984	51	24	312.330000	63446.71	778.700000	1	7	10	2016	15	41	36	3076	True	False	True	False	True	False	False	False	False	True	False	False	True	False	True	False	False	False	False	True	False	False	False	False	True	False	False	False	False	202.491654	High	High	High Value Active	3
36985	12	13	418.380000	56397.21	725.890000	2	25	10	2016	3	30	17	3058	False	False	False	True	False	False	False	True	False	True	False	True	False	False	True	False	False	False	True	True	True	False	False	False	True	False	False	False	False	134.477586	High	High	High Value Active	3
36986	27	13	135.830000	8225.68	748.570000	3	7	9	2015	5	29	19	3472	True	False	True	False	False	False	True	False	False	False	True	False	False	False	True	False	True	False	True	False	False	False	False	False	False	False	False	False	False	60.116056	Low	Medium	Casual User	1
36987	46	2	-650.682759	27277.68	639.510000	4	21	9	2017	4	14	5	2727	False	False	True	False	False	False	False	False	False	True	False	False	False	False	True	False	False	True	False	True	True	False	False	False	False	False	False	False	False	-41.986153	Medium	Low	Casual User	0
36988	29	13	-638.123421	11069.71	527.990000	5	27	6	2016	23	18	31	3178	False	False	True	False	False	False	False	False	False	True	False	False	True	False	False	True	False	True	True	False	False	True	False	False	False	False	False	False	False	-17.374514	Low	Low	Casual User	0
36989	23	12	154.940000	38127.56	680.470000	4	11	9	2016	3	50	25	3102	False	False	True	False	False	False	False	False	False	False	True	True	False	False	True	False	False	True	False	True	True	False	False	True	False	False	False	False	False	244.501475	High	Medium	Casual User	1
36990	53	15	482.610000	2378.86	197.264414	3	15	6	2017	9	50	3	2825	True	False	False	True	False	False	True	False	False	True	False	True	False	False	False	True	True	False	True	True	False	False	False	False	False	False	False	False	False	4.918964	Low	High	Engaged Regular	2
36991	35	15	79.180000	2189.68	719.970000	2	23	10	2015	1	39	52	3426	True	False	True	False	False	False	False	False	True	True	False	True	False	False	True	False	True	False	True	False	False	False	False	False	False	True	False	False	False	27.309554	Low	Low	Casual User	1

Overview

Variables

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Most occurring scripts

Most frequent character per script

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Most occurring scripts

Most frequent character per script

Common

Most occurring blocks

Most frequent character per block

ASCII

Interactions

Correlations

Missing values

Sample